Two white directional signs on a pole against a clear blue sky, one pointing left labeled 'Werkstatt' and the other right labeled 'Samariterherberge,' both with small logos featuring a red roof and green and blue figures.
editorial
visualization
Samariterherberge Foundation | Horburg

Corporate design and illustrations for the Samariterherberge foundation

client

Samariterherberge Horburg Foundation

collaborations

Elli Jäger (Illustrations)
Michael Herrmann (Photography)
Dirk Oberländer (Illustrations)

year

since 2017

Brochure with image of a man in a blue jacket working at a table, featuring the Samariterherberge logo and the slogan 'Herzlichkeit ist unsere Sprache.'White compact car with Samariterherberge logo and slogan 'Herzlichkeit ist unsere Sprache' on the door and a stylized graphic of people on the rear side panel.
Open brochure showing a colorful area map titled 'Lageplan' and lists of event information and photos featuring community activities and performances.Illustration of people enjoying outdoors near trees and houses with the sun setting in the background.Two versions of the Samariterherberge logo featuring two stylized figures under a roof with the text 'Samariterherberge' and the tagline 'Herzlichkeit ist unsere Sprache.'
Street billboard showing an illustrated open book with trees and balloons forming a heart, advertising the 2017 annual festival at Samariterherberge Horburg on May 20 at 11:00 AM.Tri-fold flyer with invitation, schedule, and location details for the 2017 Samariterherberge annual festival on May 20, featuring an illustration of a book with balloons.

Since 2017, we have been shaping the visual identity of the Samariterherberge Horburg foundation – from corporate design and illustrations to publications and campaign materials. The design gives the inclusive institution a friendly, approachable look that makes its values tangible: humanity, community and care. Lovingly crafted illustrations and warm imagery run through all media and make the foundation’s work visible to the outside world – from brochures to campaigns. A long-standing collaboration that shows how design can strengthen the communication of social institutions for the long term.

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