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Since 2017, we have been shaping the visual identity of the Samariterherberge Horburg foundation – from corporate design and illustrations to publications and campaign materials. The design gives the inclusive institution a friendly, approachable look that makes its values tangible: humanity, community and care. Lovingly crafted illustrations and warm imagery run through all media and make the foundation’s work visible to the outside world – from brochures to campaigns. A long-standing collaboration that shows how design can strengthen the communication of social institutions for the long term.


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