Design refresh for the organic store Rund um gesund

client

Rund um gesund

collaborations

Elli Jäger (Illustrations)
Michael Herrmann (Photography)

year

2021

link

www.bio-esel.de

Entrance of a brick building with a wooden canopy, a cobblestone path, and a decorative statue pouring water on the right side.

Interior of a small grocery store with fresh fruits, vegetables, and packaged goods displayed on wooden shelves and baskets.

For the organic store “Rund um gesund” in Meuselwitz, we gave the design concept a careful refresh. To emphasize its individual character and local roots, we combine original photography with hand-drawn illustrations – a visual language that works on the website just as well as on business cards and flyers. The design refresh gives the store a fresh, likeable look that credibly conveys regionality and sustainability and appeals to regulars and new customers alike. Print and web interlock seamlessly and strengthen the brand in everyday life.

Illustration of various vegetables and fruits including fennel, apple, potato, carrot, cucumber, asparagus, leek, bell peppers, mushrooms, cauliflower, broccoli, celery, tomato, onion, beets, and radish with color swatches and hex codes below.

Two business cards on a white surface featuring botanical illustrations and contact information for health consultant Karina Berger.

Laptop on wooden desk displaying a website with the text 'Mehr Lebensfreude durch gesunde Ernährung' surrounded by illustrations of vegetables.

Plate with a central mound of grain salad garnished with small red berries, surrounded by green leaves and small portions of mixed vegetable salad and edible blue flowers.