For the Room Escape Challenge, the first escape room in Leipzig, we designed the complete promotional material between 2015 and 2016. Flyers, graphics and illustrations bring the different escape room scenarios to life and get people excited about the puzzles before they even arrive. The design picks up the mysterious atmosphere of the rooms and translates it into eye-catching imagery for print and digital channels. The result was a coherent brand presence that supported the young company’s market launch and helped make what was then a new leisure format known in Leipzig.
