As part of a design competition for the university elections at Martin Luther University Halle-Wittenberg, we created a campaign in 2018 to motivate students to cast their vote. The poster series and accompanying visuals rely on direct imagery and clear messages to make the importance of student participation visible – on campus as well as in digital channels. The campaign design shows how graphic design can effectively support public communication: eye-catching, easy to understand and with one clear goal – higher voter turnout at the university.
