The Die Linke parliamentary group in the Saxon State Parliament wanted to communicate its draft law on local public transport clearly on social media. We developed an animated video that visualizes the key demands with lively illustrations. Complex political content becomes entertaining and easy to access – clearly told, appealingly illustrated and tailored to the viewing habits of social media. Illustration and animation by Luise Worms give the video a distinctive look that stands out in the feeds and conveys the campaign’s message clearly.
