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The start-up blld is developing a multifunctional app for the construction industry – for construction workers, architects and contractors. In addition to geolocation tracking, it offers numerous features that make everyday work on site easier. Based on previously defined personas, we developed the logo, typography and color concept and designed the app’s UI/UX. An interactive prototype made the user flow tangible early on and gave the client a realistic feel for the future app – a solid basis for development and further product decisions.
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