For Augustus Rex, we developed a corporate design that combines classic elegance with contemporary imagery. The name sets the bar: the design picks up traditional design elements and reinterprets them in a modern way, with refined typography, a restrained color palette and a premium feel. The branding works equally well in print and digital media and is carried through consistently all the way to the packaging design. The result is a brand presence with character that conveys value and makes the brand unmistakable.
