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Red race car number 344 speeding on a racetrack with blurred background.
visualization
art car atu | nürburgring

Sport and arts in motorsports - A high-speed birthday greeting

client

ATU - Nürburgring 90th anniversary

collaborations

Martin Höfer (Art Director)

year

2017

link
www.nuerburgring-langstrecken-serie.de
Three men standing on a cobblestone street next to a red and yellow race car with the Opel logo and various sponsor decals.
Black and white photo of a vintage car race on a curved concrete racetrack with a hilltop castle in the background.Close-up of a red race car door with white ATU logo celebrating 90 years from 1927 to 2017 and a black-and-white collage design on the rear side.

To celebrate the 90th anniversary of the German motorsports complex Nürburgring, we’ve cooperated with the new media artist Martin Höfer to design a custom Opel Astra GTC for the OPC Cup hosted by Autoteile Unger (ATU), a well-known German auto parts retailer. The car is inscribed with the names of all the turns that existed on the racetrack between 1927 and 1967. Furthermore, the sides of the car each feature a photo strip showing historic images of motor races on Nürburgring.

Two race cars speeding on a curved racetrack surrounded by autumn trees.Map outline of the Nürburgring race track with Nordschleife and Südschleife labeled on the left; ATU logo on the right with text celebrating 90 years from 1927 to 2017.
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