Red race car number 344 speeding on a racetrack with blurred background.
visualization
art car atu | nürburgring

Art car design for the Nürburgring’s 90th anniversary

client

ATU - Nürburgring 90th anniversary

collaborations

Martin Höfer (Art Director)

year

2017

Three men standing on a cobblestone street next to a red and yellow race car with the Opel logo and various sponsor decals.
Black and white photo of a vintage car race on a curved concrete racetrack with a hilltop castle in the background.Close-up of a red race car door with white ATU logo celebrating 90 years from 1927 to 2017 and a black-and-white collage design on the rear side.

To mark the 90th anniversary of the Nürburgring, we teamed up with new media artist Martin Höfer to design an art car: an Opel Astra GTC for the OPC Cup by Autoteile Unger (ATU). The vehicle design bears the names of all the corners that existed on the legendary track between 1927 and 1967 – motorsport history on sheet metal. Photo strips with historic racing shots run along the sides of the car, connecting the Ring’s past and present. Sport meets art: a high-speed birthday greeting to one of the most famous race tracks in the world.

Two race cars speeding on a curved racetrack surrounded by autumn trees.Map outline of the Nürburgring race track with Nordschleife and Südschleife labeled on the left; ATU logo on the right with text celebrating 90 years from 1927 to 2017.
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